Mexico City, March 4, 2025 – Mayakoba celebrates an unprecedented achievement by being recognized with the Declaration of Mark Notoriety (Well-Known Mark) by the Mexican Institute of Industrial Property (IMPI). This recognition, granted to Mayakoba, distinguishes it as the first brand of a hotel complex in Mexico to receive this distinction, reaffirming its position as a benchmark of excellence in luxury tourism.
The Well-Known Mark recognition, granted by IMPI during a symbolic event held at the central offices of the Ministry of Economy (the first of its kind), is a testament to Mayakoba’s constant commitment to creating exceptional experiences, sustainability, innovation, and world-class service. This achievement not only enhances Mayakoba’s recognition among international travelers but also projects Mexico as a world-class destination capable of competing and excelling in the demanding luxury and ultra-luxury tourism market.
Additionally, during the event, IMPI recognized other outstanding brands as ‘Well-Known Marks’ (Marcas Notorias) and ‘Famous Marks’ (Marcas Famosas), reaffirming its commitment to strengthening and protecting the intangible assets of industrial property in Mexico.
“We are very honored to receive this recognition from IMPI, and especially proud to be the first brand of a hotel complex in Mexico to achieve it,” expressed Luis Durán, CEO of RLH Properties. “This achievement is the result of the hard work and passion of the entire Mayakoba team, who are dedicated to exceeding our guests’ expectations. This recognition drives us to continue raising the standards of luxury hospitality and to remain an emblematic destination.”
Santiago Nieto, Director General of IMPI, highlighted the importance of “promoting well-known and famous marks so that they continue to protect their intangible assets, strengthen their value, and stand out in the global market—achievements that favorably impact the economic development of our country.”
The recognition of Mayakoba as a Well-Known Mark translates into tangible benefits for the hotels operating within its property, strengthening their market position. Specifically, the hotels benefit from competitive differentiation that consolidates them as leaders in the region, an increase in brand value, greater visibility through global promotion strategies, and reinforced legal protection that safeguards the integrity and prestige of the mark. For the guest, this recognition guarantees an exceptional experience backed by the reputation and prestige of Mayakoba.
RLH Properties thanks IMPI for this recognition and reaffirms its commitment to remaining a Mexican benchmark of excellence in the hospitality industry, offering unforgettable experiences and exceptional service both in Mayakoba and in the other destinations where it operates.
About Mayakoba Located in the Mexican Riviera Maya, Mayakoba is a 240-hectare tourist and residential destination surrounded by nature and distinguished by its emerald lagoons, jungles, calm waters, and a white sand beach spanning one and a half kilometers. It is home to three luxury hotels: Banyan Tree Mayakoba, Fairmont Mayakoba, and Rosewood Mayakoba; each with distinct personalities and amenities that complement one another, and two private residence collections including Rosewood Residences Mayakoba and Fairmont Heritage Place Mayakoba. Within the exclusive destination, there are a wealth of lifestyle experiences including three acclaimed spas, more than 25 restaurants with eclectic cuisines, and El Pueblito, a village square inspired by Mexico’s historic colonial plazas that also functions as an event space. Additionally, guests have access to a 4.5-kilometer nature trail, a variety of recreational experiences through Mayakoba Experiences, the Diving and Water Activities Center and Dive School, and El Camaleón Mayakoba, the most prestigious 18-hole professional golf course in Latin America, designed by Greg Norman. Additionally, Mayakoba has a hotel under development on the site formerly occupied by Andaz Mayakoba: Alila Mayakoba, scheduled to open in late 2025. For more information, visit www.mayakoba.com
About RLH Properties RLH Properties is a leading publicly traded company headquartered in Mexico City, specialized in the acquisition, development, and management of luxury and ultra-luxury destinations, hotels, resorts, residences, and amenities. Established in Mexico City in 2013, the company’s investment strategy focuses on AAA assets located in unique locations with high barriers to entry, within markets where supply is limited relative to current and potential demand. They also prioritize alliances with internationally recognized hotel operators and the creation of exclusive experiences and amenities.
The current portfolio of RLH Properties includes renowned properties such as Banyan Tree Mayakoba, El Camaleón Mayakoba, Fairmont Mayakoba, Four Seasons Mexico City, Mandarina Golf Club, Mandarina Polo & Equestrian Club, One&Only Mandarina, Rosewood Mandarina, and Rosewood Mayakoba. Additionally, RLH Properties has two projects under development: Park Hyatt Los Cabos at Cabo del Sol and Alila Mayakoba, both scheduled to open in late 2025. In the real estate segment, RLH is currently developing Rosewood Residences Mayakoba, Fairmont Heritage Place Mayakoba, and One&Only Mandarina Private Homes, while Rosewood Residences Mandarina is in its design phase. For more information, visit www.rlhproperties.com or follow us on LinkedIn.
